| Gift
giving tradition
This is an article that
will enlighten you to the tradition of gift
giving at Christmas.
There is no disputing that Christmas
giving has become a very big business: a strong
holiday selling season often means the difference
between a good and a bad year for a retailer.
In the shopping frenzy that lasts from the opening
of the Christmas buying season to the closing
hours of Christmas Eve, its easy to forget what
all the fuss is for.
It
was not always like that. There was, not so
long ago, a time when Christmas involved no
gift giving at all, and in some countries that
is still the standard. The union of Christmas
and gift giving was a gradual one; actually,
the full story of the bright packages beneath
the tree begins in the days before the birth
of Christ.
In ancient Rome, gifts were exchanged
during the New Years celebrations. At first
these gifts were simple, such as a few twigs
from a sacred grove and food. Many gifts were
in the form of vegetables in honor of the fertility
goddess Strenia. During the Northern European
Yule, fertility was celebrated with gifts made
of wheat products, such as bread and alcohol.
While most of this giving was done on a voluntary
basis, history has had its share of leaders
who did their best to ensure they would have
plenty of gifts to open. One year Emperor Caligula
of Rome declared to all that he would be receiving
presents on New Years Day; gifts he deemed inadequate
of his stature were ridiculed. Then there was
Henry III, who closed down the merchants of
England one December because he was not impressed
with the amount of their monetary gifts.

Like many old customs, gift exchange was difficult
to get rid of even as Christianity spread and
gained official status. Early church leaders
tried to outlaw the custom, but the people cherished
it too much to let it go. So the church leaders
sought a Christian justification for the practice.
The justification was found in the Magis act
of bearing gifts to the infant Jesus, and in
the concept that Christ was a gift from God
to the world, bringing in turn the gift of redemption
and everlasting life.
Even though the roots of the Christmas present
extend to ancient times, the gift giving tradition
we are familiar with today owes perhaps the
most to Victorian England. The Victorians, who
brought a renewed warmth and spirit to Christmas
after it had experienced a long period of decline,
made the idea of family part of the celebration.
Friendliness and charity filled many hearts
during their Christmas season, so giving gifts
was natural. The ultimate reason for giving
a gift was as an expression of kindness, a sentiment
that went nicely with the historical tradition
of the holiday.
The Victorians surrounded the act of gift giving
with a great deal of ingenuity and merriment:
simply tearing into a cache of wrapped boxes
would have been to miss the point. Far more
thought and preparation than that were in order
during the holiday season. They had cobweb parties,
which was a lot of messy fun. Each family member
was assigned a color, then shown to a room crisscrossed
with yarn of various colors. Each person was
to follow an assigned color through the web
of yarn until he or she reached the present
tied to the end.
The Christmas pie was another favorite diversion,
although it was not exactly edible. Small gifts
were hidden in a large bowl of grain. After
everyone had eaten Christmas dinner, they would
gather around the pie and they took turns taking
a spoonful. Whatever treat was in their spoonful
was theirs to keep.
The American Christmas was greatly influenced
by the Victorians, gift giving, tradition and
all. America expanded on the concept with the
addition of Santa Claus: the association with
gifts was a natural one. Soon Santa or one of
his earlier models became responsible for the
presents left in an ever-increasing number of
stockings.
By the late nineteenth century the simple and
non-materialistic gift giving tradition had
began to wither away. Christmas had come face
to face with commercialism, and the new message
was to buy. It was not long before shopping
and the idea of gifts had made its way into
the meaning of Christmas. This transition was
highly encouraged by merchants who stood to
benefit from a year-end buying binge. It was
and still is a question of whether or not this
development did more harm than good to the holiday.
Some people wonder whether the emphasis on buying,
shopping and getting brings more happiness or
disappointment, especially to those who can
afford very little. But, many others argue that
Christmas, through its many culture changes,
would greatly be affected by the modern consumer
culture in which we live. In the end, it is
likely that the best way to approach Christmas
gift giving is with both viewpoints in mind.
Most parents of young children are unwilling
to do away entirely with what might be called
the gimme Christmas, but that is no reason some
of the spirit of past holiday can not be incorporated
in the modern Christmas as well.
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